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Casino Market will build an effective marketing strategy for your gambling project — https://casino-market.com/en/online-casino-marketing.

Order our promotion tools to boost the traffic of your website and get more profit. Marketing experts will advise you on the best options in 2024 that will help your business to stand out among competitors. Just contact our manager to discuss details of cooperation.

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00:00 Casino Market | B2B iGaming Solutions | https://casino-market.com/en
00:06 Gambling business promotion by Casino Market | https://casino-market.com/en/online-casino-marketing
00:13 Online casino marketing is a direct way of increasing business profit. The more people are attracted to the gambling website, the more money an operator earns from the house hold.
00:20 The promotional rule is simple: an operator reinvests at least 60% of his profit for a stable traffic increase.
00:27 The improving statistics on the example of the UK is solid proof of casino marketing efficiency. Gambling advertising contributions:
The number of marketing expenses by 2015 was $550 million.
The total marketing spent by 2021 is $1.1 billion.
00:36 Operators invested in affiliate marketing $385 million by 2015. The total amount spent on affiliate programs by 2021 was $440 million.
00:43 A complete breakdown of advertising means by 2021:
• Social media marketing — 27%.
• Affiliate marketing — 23%.
• Television — 19%.
• Printed — 9%.
• Other — 22%.
00:50 Target audience age analysis:
• Around 60% of punters are aged from 20 to 46.
• A third of the entire gambling audience is already more than 46.
• The rest 10–15% are young players (18-20 years old).
00:58 Most effective casino advertising tools in 2021
01:04 Affiliate marketing.
+ Utilises other websites to promote casinos with dedicated articles and banners.
+ Offers webmasters flexible remuneration packages depending on the business aim.
+ Does not depend on the local regulation of the gambling industry.
01:16 Social Media Marketing.
+ Utilises social networks to advertise online gambling resources.
+ Popular among younger players as generally more frequent users of social environments.
– Usually has several restrictions, depending on the platform.
01:28 Search engine optimisation.
+ Optimises the website according to favourable queries of the search engine.
+ Can be efficiently managed through such instruments as Google Ads.
– Should be regularly supported and adjusted according to the up-to-date trends.
01:40 Promotions.
+ A casino-based marketing method that offers visitors benefits upon registration.
+ Incorporates registration and first-time deposit promos as the most common types.
+ Offered bonuses can not be immediately withdrawn, so players are engaged in gambling until they meet certain wagering requirements.
01:51 Loyalties.
+ Players are incentivised for their longer pastime at the casino with additional bonuses.
+ Operators hold most contributing clients by offering them exclusive content.
+ Apart from bonuses, free spins, VIP statuses, premium access are also parts of loyalties.
02:03 Casino Market offers extensive assistance on advertising an online casino. Our proficient marketing department works under each strategy with an individual approach. Order our efficient marketing services to boost traffic!
02:13 Promotional solutions from our company will ensure the popularity of your online gambling business.
02:20 Leave a request to our manager | https://casino-market.com/en/feedback
E-mail: manager@casino-market.com
Website: https://casino-market.com/en
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